OUI – FRAGANCE EXPERIENCE

Creation of an interactive brand totem for O.U.I, a new fragrance brand by Grupo Boticário.

Equipa was responsible for the concept creation, production, and interactive technology. Developed in partnership with Adhespack, the project delivers a premium sensory experience using Scent Ticket samples—combining printed communication and a QR Code directly with the perfume's fragrance essence.

Full execution from engineering, technical documentation, and installation clearance for both shopping malls and airports, to logistics, storage, and assembly.